Author: Graeme May
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What Should an Electrician Website Include?
An electrician’s website does not need to be complicated. It does, however, need to answer a few important questions very quickly. Can you do the job I need?Do you work in my area?Can I trust you?How do I contact you? If a potential customer has to hunt for those answers, there is a good chance…
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Social Media Strategy 101 for Local Brands
Platforms, Content Types, Posting Cadence Running a local business today isn’t just about having great products or services it’s also about being visible online where your customers spend their time. And for most South Africans, that’s social media. Whether it’s Facebook groups buzzing with local recommendations, Instagram reels showcasing small businesses, or TikTok trends that…
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Brand Identity Basics for Small Businesses
How to Stand Out and Be Remembered In a world where customers are more spoilt for choice than ever before, your small business needs more than just a good product or service, it needs a clear and consistent brand identity. A strong brand helps you stand out, builds trust, and makes your business memorable. Whether…
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Government and Small Business Support: Help or Hindrance?
A Reality Check on Supporting Small Business in Towns Around the Witzenberg I live and run businesses in a small town. Many people see that as a disadvantage. We are further from Cape Town. Our immediate market is smaller. We do not have every service, supplier, mentor or networking opportunity available on our doorstep. All…
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Six degrees of connectivity, the Art of Networking.
I recently spoke to an entrepreneur and listened to her complain about her lack of a marketing network and that one of the major hurdles was the lack of contact person at a potential client. In her mind she was shut out of potential business by not having a contact person at the client who…
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Small business & Government Funding in South Africa?
Small Business and Government Funding in South Africa: Stop Waiting for the Rescue I watched an interview on SABC News some time ago that left me with mixed emotions. The presenter was speaking to a 24-year-old entrepreneur who owned a shisanyama in Gauteng. During the interview, the young businessman expressed his frustration that government had…
