Category: SMME
-
Why Your Best Building Work Might Be Invisible Online
You can be an excellent builder and still be almost invisible online. That’s the uncomfortable reality. Your workmanship may be outstanding. Your customers may recommend you. You may have twenty years of experience. But if somebody who doesn’t already know your name searches online for a builder in your area, none of that guarantees they’ll…
-
Brand Identity Basics for Small Businesses
How to Stand Out and Be Remembered In a world where customers are more spoilt for choice than ever before, your small business needs more than just a good product or service, it needs a clear and consistent brand identity. A strong brand helps you stand out, builds trust, and makes your business memorable. Whether…
-
Government and Small Business Support: Help or Hindrance?
A Reality Check on Supporting Small Business in Towns Around the Witzenberg I live and run businesses in a small town. Many people see that as a disadvantage. We are further from Cape Town. Our immediate market is smaller. We do not have every service, supplier, mentor or networking opportunity available on our doorstep. All…
-
Six degrees of connectivity, the Art of Networking.
I recently spoke to an entrepreneur and listened to her complain about her lack of a marketing network and that one of the major hurdles was the lack of contact person at a potential client. In her mind she was shut out of potential business by not having a contact person at the client who…
-
Small business & Government Funding in South Africa?
Small Business and Government Funding in South Africa: Stop Waiting for the Rescue I watched an interview on SABC News some time ago that left me with mixed emotions. The presenter was speaking to a 24-year-old entrepreneur who owned a shisanyama in Gauteng. During the interview, the young businessman expressed his frustration that government had…
