Author: Graeme May
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How to Turn Plumbing Website Visitors Into Calls and WhatsApps
How to Turn Plumbing Website Visitors Into Calls and WhatsApps Website traffic sounds impressive. “We had 500 visitors this month.” Great. How many called? How many sent a WhatsApp? How many asked for a quote? How many became customers? That is the part that matters. For a plumber, a website is not there simply to…
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How to Get Better-Quality Building Enquiries From Your Website
How to Get Better-Quality Building Enquiries From Your Website More leads. That’s what almost every business says it wants. But builders know there is another side to the story. You receive an enquiry. You phone the person. They want work in an area you don’t serve. Or they need a R5,000 repair when you specialise…
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How Much Should an Electrician Website Cost in South Africa?
Ask five South African web designers what a website costs and you may get five completely different answers. R1,500. R5,000. R15,000. R40,000. R500 per month. And technically, all of them could be legitimate quotations. That is because “a website” is not a standard product. It is a little like asking: How much does electrical work…
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Google Business Profile vs a Plumbing Website: What Does Each Actually Do?
Google Business Profile vs a Plumbing Website: What Does Each Actually Do? “My plumbing business is already on Google. Why do I need a website?” Fair question. A good Google Business Profile can be extremely valuable for a local plumber. People can find your business, see reviews, check your location, view photographs and call you.…
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Should Builders Put Prices on Their Website?
Should Builders Put Prices on Their Website? One of the more difficult questions for a building company is whether prices should appear on the website. On the one hand, customers like knowing what things cost. On the other, building work is rarely simple enough to attach a neat price tag to it. A kitchen renovation…
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Local SEO for Electricians in South Africa
When somebody needs an electrician, they normally need one in a particular place. Not an electrician somewhere in South Africa. An electrician who can actually come to Stellenbosch. Or George. Or Pretoria East. Or Durbanville. Or Worcester. That is why local SEO is particularly important for trades and service businesses. The aim is fairly simple:…
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Should Plumbers Show Prices and Call-Out Fees on Their Website?
Should Plumbers Show Prices and Call-Out Fees on Their Website? “How much is it going to cost?” It is probably one of the most common questions a plumber gets. It is also one of the hardest to answer without knowing what is actually wrong. So should plumbers publish prices on their websites? The answer is…
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How Homeowners Choose a Builder Before They Ever Phone You
A potential customer gets your name from a friend. That’s good news. But the phone doesn’t necessarily ring immediately. First, they Google you. They open your website. They check your Facebook page. They look for reviews. They browse your projects. They may even compare you with two or three other builders. By the time they…
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Should Electricians Use Facebook or Have Their Own Website?
If your electrical business already has a Facebook page, you may be wondering whether you actually need a website. After all, Facebook lets you post photographs, share contact details, receive messages and collect recommendations. So why pay for something else? The answer is not that Facebook is useless. Facebook can be very useful. The mistake…
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Emergency Plumbing Leads: What Your Website Must Do After Hours
It is 10:47 at night. A pipe bursts. The homeowner does not want to read an article about the history of plumbing. They want a plumber. Now. Emergency searches create a completely different customer journey from someone planning a bathroom renovation three months in advance. If you offer emergency plumbing services, your website needs to…
