Watch, Read, Listen
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7 Reasons Electricians Lose Leads From Their Website
Getting someone onto your website is only half the job. What happens next matters more. A potential customer could have found you through Google, seen your van, received your name from a friend or clicked through from Facebook. They arrive on your website interested. Then they disappear. Why? Sometimes the problem is not your electrical…
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How Customers Choose a Plumber Online Before They Call
A leaking pipe does not usually come with a convenient appointment. Neither does a blocked drain, burst geyser or toilet that suddenly refuses to cooperate. When someone needs a plumber, particularly when the problem is urgent, they normally pull out their phone and start searching. But appearing in that search is only the first part…
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What Should a Builder Website Include?
What Should a Builder Website Include? If somebody is thinking about spending hundreds of thousands of rand on a renovation, extension or new home, they are probably going to do a little homework before phoning a builder. And that homework increasingly happens online. They may have received your name from a friend. They may have…
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What Should an Electrician Website Include?
An electrician’s website does not need to be complicated. It does, however, need to answer a few important questions very quickly. Can you do the job I need?Do you work in my area?Can I trust you?How do I contact you? If a potential customer has to hunt for those answers, there is a good chance…
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Social Media Strategy 101 for Local Brands
Platforms, Content Types, Posting Cadence Running a local business today isn’t just about having great products or services it’s also about being visible online where your customers spend their time. And for most South Africans, that’s social media. Whether it’s Facebook groups buzzing with local recommendations, Instagram reels showcasing small businesses, or TikTok trends that…
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Brand Identity Basics for Small Businesses
How to Stand Out and Be Remembered In a world where customers are more spoilt for choice than ever before, your small business needs more than just a good product or service, it needs a clear and consistent brand identity. A strong brand helps you stand out, builds trust, and makes your business memorable. Whether…
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Government and Small Business Support
Reality Check: What Government Support Looks Like for Witzenberg Businesses I live in a small town, and many would see this as an obstacle to growth and development. Truth is, it is only a barrier if you perceive it to be one. If you see it as an obstacle, it will become one and you…
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Six degrees of connectivity, the Art of Networking.
I recently spoke to an entrepreneur and listened to her complain about her lack of a marketing network and that one of the major hurdles was the lack of contact person at a potential client. In her mind she was shut out of potential business by not having a contact person at the client who…
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Small business & Government Funding in South Africa?
I watched an insert on one of the SABC News channels recently and it left me with such mixed emotions, I felt compelled to comment on this tragic comedy taking place. In the insert the presenter interviewed a 24-year-old entrepreneur, the young man in question is the owner of a Shisanyama (informal butcher and grill)…
