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Category: Small Business
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Brand Identity Basics for Small Businesses
How to Stand Out and Be Remembered In a world where customers are more spoilt for choice than ever before, your small business needs more than just a good product or service, it needs a clear and consistent brand identity. A strong brand helps you stand out, builds trust, and makes your business memorable. Whether…
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Government and Small Business Support
Reality Check: What Government Support Looks Like for Witzenberg Businesses I live in a small town, and many would see this as an obstacle to growth and development. Truth is, it is only a barrier if you perceive it to be one. If you see it as an obstacle, it will become one and you…
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Six degrees of connectivity, the Art of Networking.
I recently spoke to an entrepreneur and listened to her complain about her lack of a marketing network and that one of the major hurdles was the lack of contact person at a potential client. In her mind she was shut out of potential business by not having a contact person at the client who…
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Small business & Government Funding in South Africa?
I watched an insert on one of the SABC News channels recently and it left me with such mixed emotions, I felt compelled to comment on this tragic comedy taking place. In the insert the presenter interviewed a 24-year-old entrepreneur, the young man in question is the owner of a Shisanyama (informal butcher and grill)…
