Watch, Read, Listen
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How Homeowners Choose a Builder Before They Ever Phone You
A potential customer gets your name from a friend. That’s good news. But the phone doesn’t necessarily ring immediately. First, they Google you. They open your website. They check your Facebook page. They look for reviews. They browse your projects. They may even compare you with two or three other builders. By the time they…
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Should Electricians Use Facebook or Have Their Own Website?
If your electrical business already has a Facebook page, you may be wondering whether you actually need a website. After all, Facebook lets you post photographs, share contact details, receive messages and collect recommendations. So why pay for something else? The answer is not that Facebook is useless. Facebook can be very useful. The mistake…
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Emergency Plumbing Leads: What Your Website Must Do After Hours
It is 10:47 at night. A pipe bursts. The homeowner does not want to read an article about the history of plumbing. They want a plumber. Now. Emergency searches create a completely different customer journey from someone planning a bathroom renovation three months in advance. If you offer emergency plumbing services, your website needs to…
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Why Your Best Building Work Might Be Invisible Online
You can be an excellent builder and still be almost invisible online. That’s the uncomfortable reality. Your workmanship may be outstanding. Your customers may recommend you. You may have twenty years of experience. But if somebody who doesn’t already know your name searches online for a builder in your area, none of that guarantees they’ll…
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Electrician Website Examples: What Actually Builds Trust?
There is a temptation when designing a website to ask: Does it look impressive? For an electrician, there is a better question: Would I trust this company to work in my home or business? Those are not always the same thing. An impressive website can have animations, dramatic photographs and clever effects. A trustworthy website…
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Your Plumbing Website Has 30 Seconds to Build Trust
Imagine someone has just discovered water underneath their kitchen cupboard. They search for a plumber. They open your website. What happens next? They are not going to spend ten minutes studying your company history before deciding whether to contact you. They are making small trust decisions almost immediately. First impressions count more when customers are…
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How to Turn Completed Building Projects Into New Enquiries
A builder finishes a project. The client is happy. The tools are packed away. A few photographs go onto Facebook. Then everybody moves on to the next job. But that completed project could continue helping you win work for years. Every house you build, extension you complete or renovation you finish is more than a…
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7 Reasons Electricians Lose Leads From Their Website
Getting someone onto your website is only half the job. What happens next matters more. A potential customer could have found you through Google, seen your van, received your name from a friend or clicked through from Facebook. They arrive on your website interested. Then they disappear. Why? Sometimes the problem is not your electrical…
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How Customers Choose a Plumber Online Before They Call
A leaking pipe does not usually come with a convenient appointment. Neither does a blocked drain, burst geyser or toilet that suddenly refuses to cooperate. When someone needs a plumber, particularly when the problem is urgent, they normally pull out their phone and start searching. But appearing in that search is only the first part…
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What Should a Builder Website Include?
What Should a Builder Website Include? If somebody is thinking about spending hundreds of thousands of rand on a renovation, extension or new home, they are probably going to do a little homework before phoning a builder. And that homework increasingly happens online. They may have received your name from a friend. They may have…
