Category: Small Business
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What Should an Electrician Website Include?
An electrician’s website does not need to be complicated. It does, however, need to answer a few important questions very quickly. Can you do the job I need?Do you work in my area?Can I trust you?How do I contact you? If a potential customer has to hunt for those answers, there is a good chance…
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Brand Identity Basics for Small Businesses
How to Stand Out and Be Remembered In a world where customers are more spoilt for choice than ever before, your small business needs more than just a good product or service, it needs a clear and consistent brand identity. A strong brand helps you stand out, builds trust, and makes your business memorable. Whether…
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Government and Small Business Support: Help or Hindrance?
A Reality Check on Supporting Small Business in Towns Around the Witzenberg I live and run businesses in a small town. Many people see that as a disadvantage. We are further from Cape Town. Our immediate market is smaller. We do not have every service, supplier, mentor or networking opportunity available on our doorstep. All…
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Six degrees of connectivity, the Art of Networking.
I recently spoke to an entrepreneur and listened to her complain about her lack of a marketing network and that one of the major hurdles was the lack of contact person at a potential client. In her mind she was shut out of potential business by not having a contact person at the client who…
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Small business & Government Funding in South Africa?
Small Business and Government Funding in South Africa: Stop Waiting for the Rescue I watched an interview on SABC News some time ago that left me with mixed emotions. The presenter was speaking to a 24-year-old entrepreneur who owned a shisanyama in Gauteng. During the interview, the young businessman expressed his frustration that government had…
